RoasForge — Body Sections
PERFORMANCE MARKETING FOR SALES & LEADS

We don't sell clicks.
We forge real growth.

RoasForge helps brands scale with Meta Ads, Google Ads, Shopify, and conversion-focused marketing that generates qualified leads and sustainable revenue.

ROASFORGE · LIVE DASHBOARD
₹4.3L
Revenue
6.2%
Conv. Rate
34
Orders
9.4/10
Event Match Quality on server-side tracking
₹5Cr+
Revenue generated across managed accounts
500+
Campaigns managed
3
Countries served — India, UAE, USA
TRUSTED ACROSS D2C, HEALTHCARE & LEAD-GEN BRANDS
D2C HAIRCAREHEALTHCARE & CLINICSHOME & LIFESTYLE SHOPIFY BRANDSLEAD-GEN SERVICESINDIA · UAE · USA D2C HAIRCAREHEALTHCARE & CLINICSHOME & LIFESTYLE SHOPIFY BRANDSLEAD-GEN SERVICESINDIA · UAE · USA
WHAT WE BUILD

Every part of your growth engine, not just the ad account.

RoasForge manages the complete customer acquisition journey — from media buying to tracking, landing pages, and reporting.

01 / MEDIA

Meta & Google Ads

Performance campaigns focused on qualified leads and profitable growth.

02 / TRACKING

Server-Side Tracking & CAPI

Accurate attribution using Meta CAPI and GA4 implementation.

03 / LANDING PAGES

Landing Pages That Convert

High-converting pages built to increase enquiries and booked calls.

04 / REPORTING

Business Performance Reports

Clear dashboards connecting ad spend with leads and revenue.

FORGED IN RESULTS

EARNED Growth

Real accounts, real numbers — verified from the ad account and CRM behind each one.

Density Drops
RESTRASERIES.COM · D2C HAIRCARE
Verified Results

Rextra Series (Density Drops)

Diagnosed a delayed payment-webhook silently breaking real-time Purchase signal, rebuilt Conversions API to a 9.4 Event Match Quality score, and found broad, blank-targeted delivery consistently beat narrow interest-stacking.

9.4/10
Event Match Quality after CAPI rebuild
₹42
Best-recorded cost per acquisition
Blank > Interest
Broad targeting beat narrow stacks
Shreya Hearing
HEALTHCARE · CLINIC LEAD-GEN
Verified Results

Shreya Hearing Clinic

Rebuilt the lead funnel and targeting strategy around one goal — qualified call bookings, not raw form fills — cutting cost per lead while lifting the share of leads that were actually qualified to book.

-45%
Cost per lead, same monthly budget
+80%
Increase in qualified leads
+ More Brands
INDIA · UAE · USA
500+ Campaigns

Across D2C & Healthcare

Additional brand and clinic case studies — full breakdowns, screenshots, and CRM data shared directly on a call.

₹5Cr+
Total revenue generated across accounts
3
Countries actively served
9.4/10 EVENT MATCH QUALITY-45% COST PER LEAD+80% QUALIFIED LEADS ₹5Cr+ REVENUE GENERATED500+ CAMPAIGNS MANAGED 9.4/10 EVENT MATCH QUALITY-45% COST PER LEAD+80% QUALIFIED LEADS ₹5Cr+ REVENUE GENERATED500+ CAMPAIGNS MANAGED
HOW WE WORK

Four stages. No guesswork in between.

01

Audit

We review your ads, tracking, funnel, and landing pages to identify the highest-impact opportunities.

02

Build

We strengthen tracking, messaging, and campaign structure before scaling your budget.

03

Launch & Optimize

Campaigns go live with continuous testing, creative improvements, and conversion optimization.

04

Report & Scale

Transparent reporting focused on leads, revenue, and sustainable business growth.

WHY ROASFORGE

Run by a performance marketer, not an account manager.

Operator-Led Experience

Built from real-world marketing experience, combining campaign execution with business growth strategy.

Leads-First Measurement

Every campaign is optimized around qualified leads, booked calls, and measurable revenue — not vanity metrics.

Full-Funnel Ownership

Ads, landing pages, tracking, and reporting work together as one system for consistent growth.

Lean & Senior

You work directly with the strategist managing your campaigns, ensuring faster decisions and clearer communication.

CLIENT STORIES

What it's like working with us.

Quote slots below are template placeholders — swap in verified client quotes once collected.

"

I built ROASForge from firsthand experience running a D2C brand — to make tracking clearer, decisions smarter, and ad spend more profitable.

— V S Subahan, Ex Founder, D2C Haircare
V S Subahan — Founder of ROASForge
MEET THE FOUNDER

V S Subahan

Founder of RoasForge and a Performance Marketing Specialist with 8+ years of experience helping businesses grow through Meta Ads, Google Ads, Shopify, and conversion-focused marketing.

I help businesses generate qualified leads, increase revenue, and build sustainable growth systems through data-driven performance marketing.

8+ Years Experience Meta & Google Ads Shopify Expert Ex-D2C Founder India · UAE · USA
THE JOURNAL

Notes from the forge.

Coming Soon

Why Blank Targeting Beat Interest Stacking on Rextra

A breakdown of the CAPI rebuild and the targeting test that dropped CPA on a real D2C account.

Read more →
Coming Soon

The Webhook Bug That Was Costing 20% of Tracked Revenue

How a delayed checkout webhook silently broke real-time conversion signal — and how we found it.

Read more →
Coming Soon

Cost-Per-Lead vs. Cost-Per-Qualified-Lead

Why optimizing for the wrong metric quietly costs healthcare and clinic accounts the most.

Read more →
Coming Soon

Building a Shopify Funnel for Ad Traffic, Not Just Browsers

The message-match and speed fixes that move the needle before any bid strategy does.

Read more →