Case Studies

Rextra Series Case Study
CASE STUDY

Scaling Rextra Series into a documented D2C growth story.

A performance-first haircare brand built with Shopify, Meta Ads and Google Ads, focused on profitable acquisition, retention and long-term growth.

₹38L+

Annual Revenue

5,000+

Customers

37%

Repeat Purchases

8+

Years Experience

The Challenge

  • Launch with limited capital.
  • Compete in a crowded market.
  • Acquire profitable customers.
  • Build repeat purchases.

The Strategy

  • Shopify conversion optimization.
  • Meta & Google Ads.
  • Creative testing.
  • Email & retention automation.

The Outcome

  • Scaled to documented multi‑lakh revenue.
  • 5,000+ customers served.
  • Improved retention and profitability.
  • Framework later became RoasForge.

Key Takeaways

  • Business systems beat vanity metrics.
  • Tracking drives better decisions.
  • Retention compounds growth.
  • Optimize for revenue, not clicks.

“RoasForge was built after growing a real D2C business—not from theory, but from execution.”